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2024年7月13日发(作者:)

2012年

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①Come on—Everybody's doing it. ②That whispered message, half invitation and half forcing, is what

most of us think of when we hear the words peer pressure. ③It usually leads to no good—drinking, drugs

and casual sex. ④But in her new book, Join the Club, Tina Rosenberg contends that peer pressure can also

be a positive force through what she calls the social cure, in which organizations and officials use the power

of group dynamics to help individuals improve their lives and possibly the world.

①Rosenberg, the recipient of a Pulitzer Prize, offers a host of examples of the social cure in action: In

South Carolina, a state-sponsored antismoking program called Rage Against the Haze sets out to make

cigarettes uncool. ②In South Africa, an HIV-prevention initiative known as loveLife recruits young people

to promote safe sex among their peers.

①The idea seems promising, and Rosenberg is a perceptive observer. ②Her critique of the lameness of

many public-health campaigns is spot-on: they fail to mobilize peer pressure for healthy habits, and they

demonstrate a seriously flawed understanding of psychology. ③“Dare to be different, please don't smoke!”

pleads one billboard campaign aimed at reducing smoking among teenagers—teenagers, who desire nothing

more than fitting in. ④Rosenberg argues convincingly that public-health advocates ought to take a page

from advertisers, so skilled at applying peer pressure.

①But on the general effectiveness of the social cure, Rosenberg is less persuasive. ②Join the Club is

filled with too much irrelevant detail and not enough exploration of the social and biological factors that

make peer pressure so powerful. ③The most glaring flaw of the social cure as it's presented here is that it

doesn't work very well for very long. ④Rage Against the Haze failed once state funding was cut. ⑤

Evidence that the loveLife program produces lasting changes is limited and mixed.

①There's no doubt that our peer groups exert enormous influence on our behavior. ②An emerging

body of research shows that positive health habits—as well as negative ones—spread through networks of

friends via social communication. ③This is a subtle form of peer pressure: we unconsciously imitate the

behavior we see every day.

①Far less certain, however, is how successfully experts and bureaucrats can select our peer groups and

steer their activities in virtuous directions. ②It's like the teacher who breaks up the troublemakers in the

back row by pairing them with better-behaved classmates. ③The tactic never really works. ④And that's the

problem with a social cure engineered from the outside: in the real world, as in school, we insist on choosing

our own friends.

2012年

ing to the first paragraph, peer pressure often emerges as __________.

[A] a supplement to the social cure

[B] a stimulus to group dynamics

[C] an obstacle to school progress

[D] a cause of undesirable behaviors

erg holds that public-health advocates should __________.

[A] recruit professional advertisers

[B] learn from advertisers' experience

[C] stay away from commercial advertisers

[D] recognize the limitations of advertisements

the author's view, Rosenberg's book fails to __________.

[A] adequately probe social and biological factors

[B] effectively evade the flaws of the social cure

[C] illustrate the functions of state funding

[D] produce a long-lasting social effect

aph 5 shows that our imitation of behaviors __________.

[A] is harmful to our networks of friends

[B] will mislead behavioral studies

[C] occurs without our realizing it

[D] can produce negative health habits

author suggests in the last paragraph that the effect of peer pressure is __________.

[A] harmful

[B] desirable

[C] profound

[D] questionable

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