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2012年
Text 1
①Come on—Everybody's doing it. ②That whispered message, half invitation and half forcing, is what
most of us think of when we hear the words peer pressure. ③It usually leads to no good—drinking, drugs
and casual sex. ④But in her new book, Join the Club, Tina Rosenberg contends that peer pressure can also
be a positive force through what she calls the social cure, in which organizations and officials use the power
of group dynamics to help individuals improve their lives and possibly the world.
①Rosenberg, the recipient of a Pulitzer Prize, offers a host of examples of the social cure in action: In
South Carolina, a state-sponsored antismoking program called Rage Against the Haze sets out to make
cigarettes uncool. ②In South Africa, an HIV-prevention initiative known as loveLife recruits young people
to promote safe sex among their peers.
①The idea seems promising, and Rosenberg is a perceptive observer. ②Her critique of the lameness of
many public-health campaigns is spot-on: they fail to mobilize peer pressure for healthy habits, and they
demonstrate a seriously flawed understanding of psychology. ③“Dare to be different, please don't smoke!”
pleads one billboard campaign aimed at reducing smoking among teenagers—teenagers, who desire nothing
more than fitting in. ④Rosenberg argues convincingly that public-health advocates ought to take a page
from advertisers, so skilled at applying peer pressure.
①But on the general effectiveness of the social cure, Rosenberg is less persuasive. ②Join the Club is
filled with too much irrelevant detail and not enough exploration of the social and biological factors that
make peer pressure so powerful. ③The most glaring flaw of the social cure as it's presented here is that it
doesn't work very well for very long. ④Rage Against the Haze failed once state funding was cut. ⑤
Evidence that the loveLife program produces lasting changes is limited and mixed.
①There's no doubt that our peer groups exert enormous influence on our behavior. ②An emerging
body of research shows that positive health habits—as well as negative ones—spread through networks of
friends via social communication. ③This is a subtle form of peer pressure: we unconsciously imitate the
behavior we see every day.
①Far less certain, however, is how successfully experts and bureaucrats can select our peer groups and
steer their activities in virtuous directions. ②It's like the teacher who breaks up the troublemakers in the
back row by pairing them with better-behaved classmates. ③The tactic never really works. ④And that's the
problem with a social cure engineered from the outside: in the real world, as in school, we insist on choosing
our own friends.
2012年
ing to the first paragraph, peer pressure often emerges as __________.
[A] a supplement to the social cure
[B] a stimulus to group dynamics
[C] an obstacle to school progress
[D] a cause of undesirable behaviors
erg holds that public-health advocates should __________.
[A] recruit professional advertisers
[B] learn from advertisers' experience
[C] stay away from commercial advertisers
[D] recognize the limitations of advertisements
the author's view, Rosenberg's book fails to __________.
[A] adequately probe social and biological factors
[B] effectively evade the flaws of the social cure
[C] illustrate the functions of state funding
[D] produce a long-lasting social effect
aph 5 shows that our imitation of behaviors __________.
[A] is harmful to our networks of friends
[B] will mislead behavioral studies
[C] occurs without our realizing it
[D] can produce negative health habits
author suggests in the last paragraph that the effect of peer pressure is __________.
[A] harmful
[B] desirable
[C] profound
[D] questionable
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