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blued停止邮箱注册
by Conor Sheehan
由Conor Sheehan
停止让我注册! (Stop Making Me Sign Up!)
Installing a new app can be exciting. When you’ve found one that may be just what you need, opening it is like unboxing a new toy. So why do so many apps insist on halting you in that moment to ask for an account?
安装新应用可能会令人兴奋。 找到所需的物品后,打开它就像拆开新玩具的盒子。 那么,为什么有那么多应用程序在那一刻坚持要求您停止帐户?
By finding and installing an app, users have already shown some commitment to the product. It has earned a place on their home screen. When an app requires users to register or login, they are adding a layer of friction during the crucial first impression. Instead of being greeted with an account gate, what if users were introduced to the features and shown the ropes until their identity was necessary to establish?
通过查找和安装应用程序,用户已经显示出对该产品的承诺。 它已在他们的主屏幕上赢得一席之地。 当应用要求用户注册或登录时,他们会在关键的第一印象中增加摩擦。 如果不向用户介绍帐户功能,而是向用户介绍了功能并显示了绳索,直到需要确定其身份,该怎么办?
Luke Wroblewski, Product Director at Google, has already discussed the
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