admin管理员组文章数量:1566986
2024年7月13日发(作者:)
英语报刊阅读练习题(四)
I. Translate the following words into Chinese.
1. USA Today 2. Newsweek
3. Guardian 4. Spectator
5. AP 6. Senate
7. Attorney General 8. White House Office
9. Supreme Court 10. House of Commons
11. County 12. Conservative Party
13. General Secretary 14. spy war
15. republicanism 16. MBA
17. APEC 18. EU
19. U.N. 20. WTO
II. Translate the following two short paragraphs.
1. On July 4, 1776, our Founders adopted the Declaration of Independence, creating a great
Nation and establishing a hopeful vision of liberty and equality that endures today.
2. 解决台湾问题,实现祖国统一,是中国的内部事务,不受任何外国势力的干涉。
III. Rewrite the following headlines if necessary.
1.
2.
3.
4.
5.
Italian Ex-Mayor Murdered
Married Women to Get Care allowance
Killing in the Name of God
Women Kills Husband, Self
Mao: We Should Support Third World Countries
IV. Read the following news and then choose the right answer to
each question.
New Item 1
A crippling, nationwide six-day transport strike over higher diesel fuel prices was called off
after government and union leaders reached an agreement to lower fuel prices. Popular support
for the strike, which ended late on Tuesday, is indicative of the anger over the tight fiscal policies
of President Arnoldo Aleman, whom many blame for unemployment which has reached 53 per
cent.
1. What’s the agreement between the government and union leaders about?
A. reducing fuel prices.
B. raising fuel prices.
C. raising workers’ wages
D. improving workers’ living conditions.
2. Which can best describe the strikers’ attitude to the fiscal policies of the government?
A. grateful
B. unhappy.
- 1 -
C. supportive.
D. hesitant.
New Item 2
General Motors, the leading US automaker on Tuesday reported a 4.2 per cent decline in total
vehicle sales to 433,723 in April compared with the same month in 1998. Car sales fell 4.5 per
cent and truck sales 3.9 per cent, the company said in a statement. Despite the April performance,
GM vice-president for North American sales Roy Robert said: “We’re going into the summer
season with excellent momentum.”
3. How much percentage of total decline in vehicle sales in April this year?
A. 4.2.
B. 4.5.
C. 3.9.
D. 4.0.
4. What’s the attitude of GM vice-president towards the prospects in summer?
A. Doubtful.
B. Pessimistic.
C. Indifferent.
D. Optimistic
News Item 3
Some 200 pig breeders protested in the Malaysian capital yesterday against the government’s
handling of a viral epidemic that killed 101 people and ruined the US’400 million pork
industry. The farmers, mostly from Negeri Sembilan state, the epicenter of the outbreak, wore
black armbands and held up banners outside the headquarters of the Malaysian Chinese
Association political party, calling for compensation of US’53 for every pig killed.
5. How many people lost their lives in the epidemic?
A. 200.
B. 101.
C. 400.
D. 53.
6. What did the pig breeders call for in their protest?
A. killing pigs.
B. compensation for pigs killed.
C. nationwide strike.
D. handling of the epidemic.
News Item 4
A Kosovan man was killed and three others injured in Calais when a gunman opened fire
after an argument between traffickers smuggling refugees into Britain. British tourists watched as
the battle broke out at the ferry terminal at the Channel port, and a stray bullet lodged in one
Briton’s camper van. Witnesses said that the gunman, who is thought to be a Kosovan, pulled out a
pistol and fired on a group of about ten other Kosovans in the lorry part at the port.
7. Between whom did the battle break out?
- 2 -
A. Kosovans and English tourists.
B. A gunman and English campers.
C. Kosovan traffickers.
D. Kosovan refugees.
8. Where did the battle break out?
A. at a port.
B. in a van.
C. on a ferry.
D. in a refugees’ camp.
News Item 5
An annual survey of democracy and civil liberties indicates freedom is on the rise in many
countries around the world. Twenty-five countries around the world made progress toward
freedom in 2003, according to a report released by Freedom House, while 15 registered reversals.
The report points to a continuing freedom divide between countries that have a Muslim
majority and countries in which Islam is a minority religion. Twenty-eight countries in which
Muslims are the majority are considered not free and 17 are partly free. Mali and Senegal are the
only two predominantly Muslim countries in the world the group considered free.
9. The survey shows that _____.
A. all countries reported progress toward freedom
B. only a few countries made progress toward freedom
C. freedom took hold in many countries
D. many countries backed off from freedom
10. Mali and Senegal are mentioned in order to _____.
A. illustrate that freedom is easy to win
B. praise countries where Islam is a minority religion
C. point out an exception
D. prove that Islam is against freedom
V. Read the following article and then answer the questions below.
Different Methods of Advertising
In advertising you will find different methods of promoting a product, and each one has its
pros and cons. There are two main categories: the first is electronic media. It includes the radio,
television, cinema and Internet. The radio’s main advantages are that it is cheap and it is an easy
target since most of the stations are aimed at a particular market segment. On the other hand, one
of the disadvantages is that the publicity reaches fewer people than commercial TV.
Television is one of the most popular methods used today. Some of the points in favour of TV
ads are: the public is targeted very efficiently, that is to say that advertisements are chosen
depending on the program, for example: ads for sweets are associated with cartoons for children,
alcohol is only publicized during adult viewing hours; the audience is very large; television allows
visual drama to boast the product, which makes it seem more interesting, however exaggerating
can make it seem ridiculous. In contrast, this process is the most expensive of all reaching during
peak times and it provokes channel hopping since viewers don’t always sit to watch ads.
- 3 -
Cinema has the same ups and downs as television except that the audience is limited. Internet
advertising is low-priced and has an international coverage although some poorly developed
countries have low access to it. On the other hand, this technique presents security problems made
by hackers for credit and there is an enormous amount of competition.
The second category is the print media, which includes newspapers, magazines, posters and
billboards, direct mail and leaflets. The main conveniences in newspaper ads are that they are
economical when you use the local ones; they are target selective and can be printed in color
differing from the text, what attracts the reader’s attention. On the other hand the cost of these
commercials grows if printed in national newspapers. The visual impact is not the same as on TV
and finally readers may ignore ads.
Ads in magazines are very target selective because they are often destined to a certain
segment of the public. Another point in favour of magazine advertising is that they are read by
more people and for a longer time than newspapers. But on the other hand this method is
expensive but less than national dallies.
Posters and billboards are the most popular ways of advertising. This is due to the fact that
they are of a dominant size, they have a big frequency of exposure as well as a large audience. But
some points against that type of advertising are that it is difficult to target the audience, the
information given about the product is very limited and they can be damaged very easily.
One of the conveniences in direct mail is that it targets very well particular customers, gives a
personalized approach and is easy to measure effectiveness but it can be wrongly targeted and can
be considered as “junk mail”.
The last method is leaflets, it presents door-to-door coverage and clients are often tempted by
special offers, although they are often thrown away and are only local. You can always find other
methods and new ones are invented but these were the general ones.
Comprehension
1. The passage classifies the methods of advertisement into _____ categories.
A. 3
B. 4
C. 2
D. 5
2. According to the passage, we know that security problems to Internet advertising was caused
by _____.
A. the competition
B. the robbers
C. the punks
D. the hackers
3. From the passage, the ads that attract the largest audiences is _____.
A. cinema ads
B. TV ads
C. Internet ads
D. Newspapers
4. From the passage, we can infer that “junk mail” means _____.
A. mails for ads
- 4 -
B. mails from close friends
C. mails for help
D. mails from the hackers
5. Which of the following statement is true?
A. Television is the most popular methods of advertising.
B. Advertising on national newspapers is the most expensive method.
C. Posters and billboards are the most expensive of all methods.
D. Ads in magazines are the most expensive of all methods.
Word Study
Complete each sentence with a word or phrase given below (in its appropriate form if necessary).
hacker provoke dominant pros and cons promote
segment hop boast coverage destined
1. The Soviet Union is the _____ nation of Eastern Europe.
2. The boy _____ that his bicycle was of the best quality of all the bicycles in the school.
3. He claimed that it was her rudeness that _____ him to strike her.
4. Do you have any idea how to _____ the sales of this product?
5. Television has its widest _____ among the other mass media.
6. A _____ being suspected deceiving the bank via Internet was arrested by the police.
7. She _____ across the room because she had hurt her foot.
8. It was a _____ of a television program that drew his attention.
9. These prices are _____ to the Swiss market.
10. The manager lists _____ for each methodology.
VI. The following questions are connected to your reading course
studies. Write down in English your own opinions, using 100-120
words each.
Question:
Give the reasons for and examples of both cosmetics and reconstructive surgery,
and also your opinions of their personal and social value.
英语报刊阅读练习题(四)答案
I.
1.
3.
5.
7.
Translate the following words into Chinese.
《今日美国》
《卫报》
美联社
2.
4.
6.
8.
《新闻周刊》
《旁观者》
参议院
白宫办公厅 (美)司法部长
9. (美)最高法院
11. 郡
10. 下议院(平民院)
12. 保守党
- 5 -
13. 总书记
15. 共和制
14. 间谍战
16. 工商管理硕士
17. 亚洲和太平洋经济合作组织 18. 欧洲联盟
19. 联合国 20. 世界贸易组织
II. Translate the following two short paragraphs.
参考译文:
1. 在1776年7月4日,我们国家的缔造者们通过了《独立宣言》,创立了一个伟大的国家,
创造了维持至今的充满希望、自由平等的气象。
2. Solving the Taiwan question and achieving national reunification is China’s internal affair,
which subjects to no interference by any outside forces.
III. Rewrite the following headlines if necessary.
1. An Italian Ex-Mayor Is Murdered
2. Married Women Are to Get Care allowance
3. Unchanged
4. A Women Kills Her Husband and Herself
5. Mao Says We Should Support the Third World Countries
IV. Read the following news and then choose the right answer to
each question.
1. A 2. B 3. A 4. D 5. B
6. B 7. C 8. A 9. C 10. C
V. Read the following article and then answer the questions below.
Comprehension
1. C 2. D 3. B 4. A 5. A
Word Study
1. dominant 2. boasted 3. provoked 4. promote 5. coverage
6. hacker 7. hopped 8. segment 9. destined 10. pros and cons
VII. The following questions are connected to your reading course
studies. Write down in English your own opinions, using 100-120
- 6 -
words each.
Omitted.
- 7 -
版权声明:本文标题:英语报刊阅读练习题四)及答案 内容由热心网友自发贡献,该文观点仅代表作者本人, 转载请联系作者并注明出处:https://www.elefans.com/dongtai/1720803469a843748.html, 本站仅提供信息存储空间服务,不拥有所有权,不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容,一经查实,本站将立刻删除。
发表评论