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2024年1月7日发(作者：)
摘 要
腾讯视频，是定位于中国最大在线视频媒体平台，同时也是一款视频播放器。其以丰富的内容、极致的观看体验、便捷的登录方式、24小时多平台无缝应用体验以及快捷分享的产品特性，满足用户在线观看视频的需求。
2011年4月，腾讯视频上线测试，使用域名为原腾讯播客域名，腾讯QQLive网站已被纳入到腾讯视频中同步运作。
关键词：腾讯视频；视频平台；
目 录
引 言 ····································································································· 2
1腾讯视频概况 ························································································ 3
1.1产品标识 ···················································································· 3
1.2产品特点 ···················································································· 3
2公司营销现状 ························································································ 4
2.1视频战略 ······················································································ 4
2.2会员制度 ······················································································ 5
2.3独播美剧 ······················································································ 5
3发展潜力 ······························································································· 5
3.1视频时代来临 ················································································ 6
3.1广告从电视转向网络视频 ································································· 6
3.1网络视频改变用户习惯 ···································································· 7
4腾讯视频营销策略 ·················································································· 8
4.1腾讯视频弯道超车 ·········································································· 8
4.2腾讯视频的优势 ············································································· 8
4.2.1全网最大的平台 ······································································ 8
4.2.1全网最多的数据 ······································································ 9
4.3V+模式凸显营销价值 ····································································· 10
5结论 ··································································································· 14
参考文献 ······························································································· 15
腾讯视频网络会员式营销实践
引言
2005年，三名PayPal员工创立了YouTube，视频网站的概念在全世界开始流行。Youtube开启了一个新时代，一个隶属于视频的互联网新时代。如今时过境迁，炙手可热的在线视频行业经过岁月的洗礼与市场充分竞争带给整个互联网行业以及亿万网民的却是全新的机遇与变革，正引领着一个新媒体时代的到来——大视频时代。
根据艾瑞数据显示，目前中国有4.9亿网民使用在线视频服务，在线视频的用户规模和时长份额已经跃居第一，成为互联网第一大应用。这意味着每10个网民当中就会有8-9个人每天通过视频媒介感知世界。在大视频时代和移动互联网的交融与互推下，视频行业未来也将“站在”整个互联网产业的“云端”，随时随地为网民提供视频服务。
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