signature=2d8d9e304d2acef49656bba1bb72764b,MARKETING EINZELNER DIENSTE DER OPL

MARKETING EINZELNER DIENSTE DER OPL"/>

signature=2d8d9e304d2acef49656bba1bb72764b,MARKETING EINZELNER DIENSTE DER OPL

摘要：

Marketing plans of libraries often are focussed to the whole institution, not to the several services of the library or information centre. It tends more to public relations then to a planned conception and marketing of the several services. This working paper shows how to target clients, how to make a conception of each service, how to search for "channels" to communicate to the clients and then to promote the services. The text is especially for one-person libraries, but can be read also by other types of library, for example special libraries.

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