机器学习 客户流失_机器学习的客户流失预测

Building up and keeping a loyal clientele can be challenging for any company, especially when customers are free to choose from a variety of providers within a product category. Furthermore, retaining existing customers is generally more cost-effective than acquiring new ones.

建立和保持忠实的客户群对于任何公司而言都是挑战，尤其是当客户可以自由选择产品类别中的各种提供商时。 此外，留住现有客户通常比购买新客户更具成本效益。

For this reason, evaluating client retention is crucial for business. It is essential to not only measure the level of customer satisfaction but also to measure the number of clients that stop doing business with a company or service.

因此，评估客户保留对于业务至关重要。 重要的是，不仅要衡量客户满意度的水平，而且要衡量停止与公司或服务开展业务的客户数量。

Customer churn, also known as customer attrition, is the percentage of customers that stopped using a company’s service during a particul