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The subject to be commissioned by the Xi'an Danfeng feather clothing company, enterprise independent R & and design sales brand currently facing the bottleneck of the development of the operating status, research and development to design and realize the biggest benefit of enterprise and business model innovation. 受委托西安丹凤羽绒服装公司,企业自主研发和设计;销售品牌目前面临的经营状况发展的瓶颈,研究和开发,设计和实现企业利益最大化与商业模式创新。 The project is a comprehensive analysis of the status of the brand clothing enterprise based, combined with the actual situation of Danfeng feather enterprises, proposes a belongs to the design and advanced business models in China, namely "Dan Feng feather - follow me" mode. 该项目是品牌服装企业的基于现状的综合分析,结合丹羽企业的实际情况,提出了一种属于中国先进的商业模式设计,即“丹凤羽-跟我来”的模式。 Analysis of the evolution path between the enterprise design ability and design patterns, the use of analytical assumptions and case to demonstrate the difference between different design mode difference. Recommend the brand clothing enterprises to establish community design mode based on e-commerce platform, this advanced design pattern can enhance the design capability of brand clothing enterprises, leading enterprises out of the current product homogeneity fierce competition in the Red Sea predicament, which launched a strong sense of design products to attract the attention of consumers, win the market share of sales. 企业的设计能力和设计模式之间的演化路径分析,分析的假设和的情况下表现出不同的设计模式的差异之间的差异使用。推荐品牌服装企业建立基于电子商务平台的社区的设计模式,这种先进的设计模式可以提高品牌服装企业的设计能力,带领企业走出困境,在红海目前产品同质化竞争激烈,推出了一个强烈的设计感的产品来吸引消费者的注意力,赢得销售市场份额。 Study of the current all kinds of business models, the new model construction and puts forward some rational suggestions.. Find the value of customer demand, high profit and high cost area location, focus on Reengineering patterns around the high profit and high cost area, the scope of business, profit model, control method, operation flow, brand system, management flow, marketing system, sales terminals to design and shape, and highlight a "follow me" auto mobile store power source and orderly operation to drive the whole business chain, realize the maximization of customer and enterprise value proposition. Thus "Dan Feng feather" sales price only accounted for second-line and three line brands of 50-60% or so, only about 30% higher than the shop, to meet the demand for a higher quality of service and low price of clothing products urban middle-income earners and part of the lower income. 目前的各种业务模型的研究,新模式的构建提出了一些合理的建议。找出客户需求的价值,高利润和高成本地区的位置,对再造模式的高利润和高成本地区集中,业务范围,盈利模式,控制方法,操作流程,品牌体系,管理流程,营销体系,销售终端的设计和造型,并突出一个“跟着我“自动移动存储电源和有序运转,带动整个产业链,实现客户与企业价值最大化。因此,“丹凤羽”的销售价格仅占50-60%左右二线和三线品牌,只有约30%以上的店,以满足需求的高质量的服务和低价格服装产品的城市中等收入阶层和低收入的一部分。
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